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Shazia Rafique
Add: 555, Block G-2, Bahria Town, Lahore
Cell: 0333-5525354

Personal Profile
 Consistent and responsible in objective achievement
 Have strong planning, organizing, leading and monitoring abilities
 Honest, hardworking and dependable
 Good communication and presentation stills
 Good interpersonal skills
 Functional Areas: Marketing and Human Resource Management

Education & Qualification
University of Management and Technology (UMT), Lahore
BBA(H) Candidate 3.98/4 Jul 2011
Punjab College, Lahore
ICS 75.2% 2007
City Cadet School
Matriculation in Computer Science 2005

Professional Experience
Pakistan Elektron Limited (PEL) Jul-Aug 2010
 Assisted in doing survey of consumers behavior on PEL products
 Assisted in gathering competitors information through various markets
 Presented all the finding to brand managers
Eden Housing Limited
 Assigned as a customer service representative
 Helping clients in solving their problems
 Presenting day to day consumer report to manager


 Entrepreneurial Business Plan: - Devised a 3 year strategic business plan (for home grown vegetables) with focus on marketing. Conducted industry analysis keeping in view financial & economic factors. Developed sales forecast and marketing budgets
 Research Paper on MBO in Public Sector: - Compared the private and public sector needs. Constructed the need of MBO in public sector
 Tang Financial analysis: - Compared Tang and Shezan International financial aspects. Investigated the portfolio and ratio analysis for stakeholders. Suggested portfolio of stocks for investment
 Business Strategy of Shezan International:- Prepared a report on national and international expansion, product diversification and product mix
 Levis Strategy Formulation: - Analyzed Levis Strauss and Hang Ten business strategy. Surveyed the demand and preference of Levis. Suggested a new strategy for Levis to implement in Pakistan

 Awarded Gold Medal in UMT
 Obtained 7 certificates in University
 Attained full scholarship in college


 Web browsing and meeting with people
 Current affairs
 Newspaper reading for business news
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